Nature's Variety is the rebranded version of True instinct - Same great quality products, under a different name.

DISCOVER QUALITY NATURAL PET FOOD YOU CAN TRUST

We keep it simple. Quality, natural ingredients you recognize sourced from trusted suppliers, combined in nourishing and delicious recipes with no aggressive processes or artificial nasties. That’s Nature’s Variety. Everything you need and more to give your dog or cat the natural goodness they need to stay healthy, happy and full of fun.