Q & A on Yora
Can dogs eat insects?
Yes! Animals and humans have been eating insects for millions of years, they are still a very popular source of protein and fats for 2 billion people globally today.
Is YORA suitable for all aged dogs?
No it isn’t an all life stages food. It is suitable for adults from 1yrs as an optimum and seniors due to joint care and protein level, but it is not suitable for puppies due to the amount of calcium and phosphorous per gram being insufficient for optimum bone development. Yora will be launching a puppy product in 2020.
What insect is used in YORA?
Hermecia Illucens or more commonly known as The Black Soldier Fly(BSF). They have been chosen because of their really high protein content, sustainable rearing and their superspeed ability to convert small amounts of food into protein in comparison to say, beef. They have a very good balance of amino acids and minerals too.
Why should dogs eat insects?
For similar reasons to humans, they are packed with essential amino acids, a fantastic source of protein that is comparable to chicken, they have a better digestible protein structure than standard chicken meal too. Insects take up a tiny amount of resources compared with farm animal meat. They use 95% less water and produce 96% less greenhouse gas than beef, very high when you consider the amount of meat produced for
the pet food industry.
Is it suitable for sensitive stomachs?
Absolutely! The BSF meal has a better average digestibility than most standard chicken meals. The protein structure of the insect is similar to chicken, it has different antigens on
the protein coat which are less likely to cause an allergic reaction. YORA is really good for dogs who have allergies to traditional meat protein because dogs haven’t had a chance to
evolve an intolerance to insect protein.
Do dogs like the taste?
They love it! YORA tested 29 different recipes to get it just right and even fussy eaters like it. Palatable ingredients like brewers’ yeast and pumpkin make it extra tasty.
Is it suitable for allergies?
Yes! Insects have not been the main part of a dog’s modern diet meaning that they are very good for animals with allergies because they haven’t had the opportunity to develop the allergy. The ingredients are all hypoallergenic and score a low allergen level on
Why does it seem expensive considering it doesn’t contain any meat?
Compared to other pet foods of a similar high nutritional standard Yora is only marginally more expensive. As insect farming becomes more mainstream we expect the cost of
Yora to reduce. When you look at the cost per day of Yora it is still very affordable for the quality of nutrition it offers. For example a 20 kg dog eating 190g per day would cost
How does it compare to other dog foods?
It has a similar meat content to all the higher quality brands and has one of the highest digestibility formulas. Low glycaemic carbs for slow, steady energy release and great oils
for skin, coat and brain development. See for the ingredient score.
Does it have joint care?
Yes, we’ve added a good level of glucosamine (575mg/kg) and chondroitin (575mg/kg) to benefit the health of joints and bones.
Why are the insects sourced from Holland?
The farm that produces the grubs for us is based in Holland because it’s the only insect farm in Europe that is large enough to meet our demands. The insect is shipped over in
puree and dry form.
Where is Yora made?
YORA is prepared in the UK in a factory in the North of England from ingredient proedomaintly sourced from the UK or northern Europe. Our founder’s live in Brighton and
we identify Yora as a Brighton based brand.
Aren’t bugs dirty or carry diseases?
Not YORA’s! The grubs that YORA use (Black Soldier Fly larvae) carry no diseases and are cultivated in a controlled environment. This means, unlike farm animals, they do not
contain any preventative antibiotics or growth hormones. Their digestive systems naturally destroy harmful bacteria that might be present in their food. They break apart and consume waste so quickly and efficiently that no odour is produced.
How long do the grubs live for?
14 days. The grubs are fed recycled vegetable matter and from just one teaspoon of eggs we can get 100kg of protein. Insects have very low/no pain receptors, as they are very low
on the food chain, they have evolved to not feel pain in the same way humans or higher animals do. We think eating insects is a much kinder way to get meat/protein into pet’s
Is this a gimmick dog food?
Absolutely not, YORA has been created because of the impact of the meat industry on our planets resources, without solutions nothing can change. YORA is hoping to transform
the way people think about feeding their pets and offer an alternative, sustainable, nutritious protein source.
How does insect compare to traditional meat?
The average fresh meat source is approximately 20% protein and the strong mix of meal and fresh insect ensures a very natural level of protein in Yora. Insect is a like for like
replacement with a well-balanced mix of amino acids, vitamins and minerals.
Is our packaging sustainable?
We’re trying to make the entire supply chain for Yora as sustainable as possible and therefore our bags contain no plastic and are 100% compostable so can be disposed in a
food waste bin or compost heap. Alternatively, you could get experimental and use one of our bags as a potato or tomato
growing bag, because of its material, cellulose, it will actually give back to the soil rather than just breakdown. Our bags are made up of three layers, 2 layers of paper and 1 layer of
The lining of the bag is known as compostable PLA, you do not need to separate the lining, like you might need to do with ‘recyclable’ packaging. All of the paper used in the production of our bags is from a FSC certified supplier, the
company neither cuts nor accepts wood from protected forests, they have put in a state of protection and conservation of 22,000 hectares of its own forests originally destined
for commercial use.
During the production process of the paper, any waste is reused by paper mills for the production of recycled paper. The bag is printed with water-based inks to prevent the emission of pollutants or harmful substances into the atmosphere.