What Is Yora?
YORA’s dry dog food is 100% complete, farm meat free and aimed at people looking for a sustainable way of feeding their dogs. 29 different recipes were trialled to make the product just right and dogs love the taste!
Every *ingredient added, benefits the dog:
o Insect protein is easier to digest than chicken!
o The oats are a nutritious, low GI source of carbohydrates and they are grown next door to the kitchens YORA is made in.
o Beetroot packs a vitamin C punch, potassium for the nervous system and iron.
o Parsley is a natural aid to digestion, helps kidney health and has anti-inflammatory properties.
o Seaweed is a superfood packed with 73 different essential minerals for bodily support.
o Potato is used as one of the most environmentally friendly crops. They’re rich in phytonutrients, fibre and vitamin C.
o Linseed and insect oil provide Omega 3 and 6.
o Chicory helps with digestion and stool formation.
*All of Yora’s ingredients are selected to be the most sustainable of their type. For example potatoes need just 11% of the water needed to grow the same weight of rice.
WHY IS YORA DIFFERENT TO OTHER PET FOODS?
These grubs (as we like to refer to them) have as equally nutritious protein content as chicken, a good fat content, and are environmentally friendly because they require a fraction of the amount of energy, land, water and feed that traditional farming requires.
The grubs are raised in super-efficient, high tech ‘vertical farms’ and fed on recycled vegetable matter, they then excrete by-product which is used as a natural fertilizer. YORA has no chance of containing growth hormones or anti-biotics because there is absolutely no "generic" meat meal or farm animal offcuts inside its kibbles.
WHAT’S THE STORY BEHIND YORA?
Tom Neish, Yora’s founder, came up with the idea of an insect-based pet food after trying an insect protein bar. He worked with expert pet nutritionists and entomologists to develop the recipe. An insect cultivator was found based in Holland and Yora worked with them to produce the most ethical fresh insect, meal and oil. After 29 trials, and 5 years of hard work later, the product had been perfected and dogs loved the taste!